Before you start to set up Merchant Center you should ask yoursef if you have the skills to do it. It can be a little daunting if you have little Google Ads experience.
If you want to test your knowledge that this Google Ads Quiz.
If you are an online retailer and you’re interested in advertising your products on Google Shopping, you will need to create and set up a Merchant Center Account. Google Merchant Center is a tool that allows you to upload your product data in the form of a Google Shopping feed. (If you don’t have a feed just yet, don’t worry, we can help you with our Google Shopping Feed Management). This product data will then be reviewed by Google and your items will either be approved or disapproved for advertising. By uploading your product data to Merchant Center, you are making that information available for potential customers to find!
In order to set up a Merchant Center account, you must first have a Google account. If you do not already have a Google account, set one up by visiting https://myaccount.google.com/. You will be able to find more information about how to create an account from this Google Support Document.
You will need to link your Google Merchant Center with your Google Ads account/s. This will allow the product data you’ve uploaded to Merchant Center to be accessed in Google Ads and applied to your Google Shopping Campaigns!
Follow the steps below to link your accounts.
In order for Google to approve your products, you must first verify that you are the owner or have access to the website for which you are trying to advertise. You will then be asked to ‘claim the URL’ in the Merchant Center. This ensures that no two Merchant Centers can be running seperate feeds for the same website at any one time.
There are different methods you can use to verify and claim your website URL in the Merchant Center. The different methods and instructions on how to implement these, can be found in the Google Support Document.
Once you have set up a Google Shopping Feed, you will be able to upload this in your Merchant Center account. You feed will be in one of the 4 formats:
Make the most of Supplemental Feeds. You can use a Supplemental feed to provide additional data or supplement existing data in a Primary feed. Common uses of a supplemental feed include:
Learn about Feed Requirements.
In many countries, Google requires you to provide accurate shipping rates in Merchant Center for your products to be approved. You will have a few different options to set this up.
To access Shipping Settings go to the ‘Tool’ icon in the top right hand corner and select ‘Shipping and returns’. This will take you to a center where you can add a shipping service. Name the service (ie. standard shipping) and select a service area.
Add at least 1 shipping rate for that service. Select from the following to set up the rates.
The other option is to include your shipping rates in your product data. This can be a good option if you have a different rate for each SKU.
You can use shipping labels to set rates for items with specific attributes (eg. All products that are part of the product category ‘bathroom’ set shipping label to ‘bathroom shipping’. This can then be used to define shipping for this group of items.) Shipping labels can be set up in the feed or using a Feed Rule.
Learn more about shipping settings.
You may need to add users to your account at some stage. It is also good to add an email user if you wish to receive notifications from Merchant Center about your product data, any item disapprovals or account suspensions.
To add users in Merchant Center:
Once your feed is uploaded and the required settings have been configured as above, you may still see some disapprovals. You will be able to see these in the ‘Diagnostics’ tab on the left hand side, under the ‘Products’ section.
You can learn more about common disapprovals and how to resolve them in the following blog on How to Fix Merchant Center Disapprovals.