Turn Product Data Into Ecommerce Growth
FeedOps combines proprietary technology, custom AI agents and dedicated feed specialists to improve product visibility, feed health and channel performance—without adding operational burden to your team.
Built for growing retailers and complex ecommerce teams.
One product catalogue. Every channel.
Trusted by managed ecommerce teams
More than a feed. A managed operating layer
FeedOps managed layer
Source integration
✓Connected
Attribute enrichment
•Improving product data
Feed monitoring
✓No critical issues
Ongoing optimisation
•Opportunities found
Feed specialists
+ AI automation
+ AI automation
✓Rules
maintained
maintained
✓Disapprovals
investigated
investigated
✓Feeds
updated
updated
One accountable team for cleaner data and stronger performance
FeedOps sits between your source systems and the channels where customers discover your products. Our technology, custom AI agents and feed specialists connect and enrich your data, maintain rules, monitor feed health and resolve disapprovals.
Your team keeps visibility and control while we handle the day-to-day work, keep feeds current and uncover opportunities to improve reach and results.
Built to scale
Built for complexity at every scale
Whether you manage thousands of products or a catalogue spanning millions of SKUs, FeedOps gives your team the technology and specialist support to keep product data accurate, optimised and ready for every channel.
Hundreds of retail and ecommerce businesses
Thousands of active outbound feeds
Complex multi-channel distribution
Dozens of ecommerce, ERP, marketplace and advertising integrations
Technology for scale. Specialist support for the day-to-day.
The problem
Your product data shouldn’t be holding back growth
Product feed issues rarely sit neatly within one team.
Missing attributes affect visibility. Poor titles reduce relevance. Incorrect mappings cause disapprovals. Changing channel requirements create more work for marketing, ecommerce and development teams.
FeedOps connects the commercial, technical and campaign sides of product feed management—giving your business one accountable team for cleaner data, healthier feeds and stronger channel performance.
One accountable team for your product feeds.
Improve product visibility
Complete and structure the attributes channels use to understand and match your products.
Reduce feed errors
Detect and address missing data, formatting problems, catalogue errors and product disapprovals.
Support campaign strategy
Create Custom Labels, Promotion IDs and product segments using inventory, margin, promotion and performance data.
Remove operational burden
Let dedicated feed specialists manage the rules, monitoring, troubleshooting and ongoing optimisation.
How it works
From fragmented product data to channel-ready feeds
Start with an automated audit, then move from data discovery to optimisation and ongoing feed management.
1
Audit your product data
Start with an automated audit of your catalogue, feeds and channel readiness. See what’s working, what’s missing and what to fix first.
2
Connect and map your sources
Connect your ecommerce platform, ERP, PIM, supplier feeds, spreadsheets, APIs or existing product-feed URLs.
3
Enrich and optimise
FeedOps identifies data gaps and improves attributes, product types, categories and titles using deterministic rules and controlled AI enrichment.
4
Distribute, monitor and continuously optimise
Generate channel-specific feeds, validate them before submission, and monitor their health and performance. As your catalogue changes, FeedOps continuously optimises existing products and applies your rules to new products automatically.
Capabilities
Everything required to manage and improve your product feeds
From source integration and feed transformation to enrichment, syndication and ongoing health management.
Product data integration
Ingest and combine product information from ecommerce platforms, ERP and PIM systems, supplier feeds, APIs, databases and files.
Feed transformation
Use scalable rules to restructure titles, populate fields, standardise values and apply category- or channel-specific logic.
Custom AI enrichment
Custom AI agents optimise titles and descriptions, extract conversational attributes and enrich product data using source mapping, deterministic rules and controlled AI workflows.
Channel syndication
Create separately optimised feeds for advertising platforms, marketplaces, affiliates, local inventory and emerging AI-shopping destinations.
Feed health management
Monitor feed delivery, product eligibility, missing attributes, catalogue errors and Merchant Center disapprovals.
Commercial segmentation
Use Custom Labels and Dynamic Custom Labels to organise products by margin, inventory, promotion, seasonality, visibility or performance.
Inventory and pricing updates
Synchronise high-change data such as price and availability at the cadence required by your business and supported channels.
Variant management
Create differentiated, channel-ready data for sizes, colours, configurations, bundles, modular products and other complex variants.
A/B testing
Test product data changes by category, brand, channel or market, then scale what improves visibility and engagement.
Customised reporting
Create tailored views and reports for the product, channel and performance measures that matter to your team.
Managed Feed Services
Software alone doesn’t manage your product feeds. We do.
FeedOps is a fully managed product feed management and optimisation service delivered through our proprietary platform.
Every engagement includes a dedicated Account Manager supported by our feed management and engineering teams. Together, they manage your feed architecture, mappings, rules, monitoring, optimisation priorities and channel requirements.
Your team and agency partners retain platform access for transparency, collaboration and approvals—but you are not expected to become product feed specialists or maintain the system yourself.
Included in Managed Feed Services
✓Dedicated FeedOps Account Manager
✓Feed configuration and transformation rules
✓Product feed auditing
✓Attribute and taxonomy improvement
✓AI-assisted enrichment
✓Title optimisation
✓Custom Labels and Promotion IDs
✓Product disapproval management
✓Feed health monitoring
✓Channel and agency support
✓Continuous optimisation
✓Platform access for your team
Channels
One product catalogue. Every channel.
Prepare and distribute product data across the places customers search, discover and buy.
Advertising and social
Google Shopping, Performance Max, Microsoft Advertising, Meta, Pinterest, TikTok and Criteo.
Marketplaces
Amazon, eBay, Mirakl environments and leading Australian marketplace destinations.
Local inventory
Store- or location-specific inventory, availability, pricing and pickup information.
Affiliate and discovery
Affiliate networks, product discovery services and other custom feed destinations.
AI-powered shopping
Destination-specific product data for ChatGPT and evolving AI-driven shopping experiences.
Don’t see your channel? FeedOps can create and manage custom destination feeds for additional platforms.
Results
Better product data. Stronger commercial performance.
We don’t optimise product data simply to pass validation. We improve the information advertising and shopping platforms use to understand, match and surface your products.
+96.57%
Amart Furniture
Increase in organic Shopping clicks within five weeks following AI title optimisation.
+139%
Auto One
Increase in organic Shopping revenue within one month of onboarding FeedOps.
+400%
WeBrandIt
Increase in conversions within one week after product data was optimised and aligned with Google Ads strategy.
+33% / +18% / +11%
Speedo Australia
Increase in non-branded search terms, more impressions and more clicks using Natural Language Title optimisation.
Book a demo
Individual results vary according to catalogue, channel, market and implementation.
Who FeedOps is for
Built for ambitious retailers and complex ecommerce operations
FeedOps is designed for businesses that:
Complex catalogue.
Multiple channels.
Shared accountability.
Multiple channels.
Shared accountability.
A good fit for FeedOps
- Invest in Google, Meta or other paid channels each month
- Sell through multiple advertising or marketplace channels
- Combine product information from several source systems
- Have complex products, variants or supplier data
- Need stronger feed health and fewer disapprovals
- Want to improve product visibility and campaign performance
- Don’t want to build an internal feed operations team
Whether you manage thousands or millions of SKUs, FeedOps provides the platform, processes and specialist team required to keep your product data working.
FAQ
Questions ecommerce teams ask about FeedOps
Clear answers about the FeedOps platform, managed service, onboarding and ongoing support.
What does FeedOps manage for us?
FeedOps manages the work required to keep your product data accurate, enriched and ready for each channel. This includes source connections, field mappings, transformation rules, titles, attributes, taxonomy, Custom Labels, feed monitoring, product disapprovals and ongoing optimisation.
Is FeedOps software or a managed service?
It is both. FeedOps combines a proprietary platform, custom AI agents and a dedicated specialist team. You receive platform access for visibility, collaboration and approvals, while FeedOps takes responsibility for day-to-day feed operations.
Will FeedOps replace our ecommerce platform, ERP or PIM?
No. Your existing systems remain the authoritative sources for product, pricing, inventory, order and fulfilment data. FeedOps operates between those systems and your advertising, marketplace and shopping channels, transforming source data into channel-ready outputs.
Can FeedOps handle large or complex catalogues?
Yes. FeedOps currently manages more than 12 million active products and variants, with its largest managed catalogue exceeding 2.5 million SKUs. We also support complex variants, configurable products, bundles, modular ranges and catalogues assembled from multiple suppliers.
Which channels does FeedOps support?
FeedOps supports major advertising, social, marketplace, affiliate, local inventory and AI shopping destinations. These include Google Shopping, Performance Max, Microsoft Advertising, Meta, Pinterest, TikTok, Criteo, Amazon, eBay, Rakuten and ChatGPT. Custom destinations can also be assessed and developed.
Who handles feed errors and product disapprovals?
FeedOps does. Our team proactively monitors feed health, delivery issues, missing attributes, catalogue errors and product disapprovals. We resolve issues within our control and coordinate with your team, agency or technology provider when the cause sits in another system.
How long does onboarding take?
Initial implementation and validation generally takes between two and four weeks. FeedOps manages the technical discovery, connections, mappings, rules, feed construction, testing and channel setup. Your team primarily provides access, business requirements and approvals.
Can FeedOps work alongside our existing agencies?
Yes. FeedOps acts as the specialist data and feed layer supporting your paid media, SEO, social and marketplace partners. Agencies can request labels, promotion IDs, product segments and channel-specific changes without having to maintain the underlying feed infrastructure.
Ready to improve your product feeds?
Make your product data work harder
Bring your product data together, improve its quality and keep every channel supplied with the information it needs—without creating more work for your team.
Book a practical conversation with a FeedOps specialist to review your catalogue, channels and current feed challenges.
A practical conversation about your catalogue, channels and next steps.